Developing an omnichannel strategy for life sciences:
A guidebook for medical device, pharmaceutical and biotechnology companies
Digital engagement is more essential than ever. Omnichannel strategy is a customer-centric approach for identifying all the channels through which a customer engages, using data to understand how, why, and when they might interact with your brand. Discover best practices, beginners’ tips, and common challenges.
Explore the fundamentals of omnichannel strategy:
Learn how omnichannel differs from other digital strategies
Understand which key datapoints to incorporate and why