Artificial Intelligence and automation are often misunderstood and misrepresented in the retail industry. As the shopping journey grows more complex, they play an increasingly important role in bridging the gap between consumer behavior and retail digital marketing strategy.
A recent KPMG report states that 43% of retail decision makers believe AI will have major benefits on marketing and advertising within the next two years.
But the question remains: What is the current state of automation and AI, and how can retailers use these innovations to meet business goals?
Data, Automation, and AI: How Retailers Are Driving Practical Ad Strategies highlights how six retail marketing departments are using AI and automation to stay competitive and reach their business goals in the 2020s. Find out how each retailer takes a unique channel approach while growing its marketing footprint.
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