Craft Food & Beverage Branding: Drive Growth & Reach Millennials

Discover how your brands can develop deep connections with the millennial market with Symrise’s Craft eBook!

The eBook is a 19-page blueprint for navigating the craft food and beverage market. Symrise conducted extensive research into the United States’ craft and millennial market to deliver:

  • The 6 key market opportunities in craft food & beverage

  • Single-glance analysis of what craft means to consumers

  • How millennials score the importance of craft attributes

  • Examples of brands that achieve the exclusive lure of craft

  • The 9 emotional and physical drivers of craft artisanal

Propel your craft products to the next level, download Symrise’s 19-page eBook!


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