ON DEMAND WEBINAR
Duration: 13 minutes​

Consumers are increasingly relying on AI to research products, compare options, summarize reviews, and make purchasing decisions faster. The next shift is agentic commerce: AI agents that don’t just recommend products, but act on behalf of customers to complete transactions.

Join Michelle Yamnitsky, Marketing Manager at Akeneo, for a quick 15-minute session exploring the opportunities and challenges shaping this next phase of digital commerce. We cover how AI is changing product discovery, why trust and interoperability remain major hurdles, and why structured product data is becoming even more critical as commerce becomes increasingly machine-mediated. You’ll learn:

• Why agentic commerce is gaining momentum and the trust and security challenges slowing adoption.
• How AI is reshaping product discovery and purchase intent, and why structured product data is foundational for AI-driven commerce.
• What organizations should focus on now to prepare for the future of autonomous buying experiences.

SPEAKERS

Michelle Yamnitsky
Marketing Manager
Akeneo