App User Behavior in 2020: United States

The coronavirus pandemic set off an era of social distancing and changed the relationship between mobile users and their apps. 

Criteo's recent survey shows that US app users now depend even more on apps to shop for products, connect with their loved ones, and entertain themselves. With stay-at-home mandates in place, American app users spent more time on their favorite apps, and they also discovered new apps. 

Download the full report to see:

  • Trends around mobile app usage onset by coronavirus
  • Vertical and generational breakdown of app usage and engagement
  • Comparison of pre-coronavirus trends with future predictions


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