How AI Will Transform Pharma Marketing and Sales

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After decades of experimentation, artificial intelligence is now poised to revolutionize the world of healthcare. But what about the pharma industry?

This playbook explores how AI can be used as a strategic sales and marketing driver in pharma, significantly enhancing a drug’s commercial performance. We cover:

  • How AI can arm sales reps with the tools to develop effective, targeted outreach plans
  • Examples of practical applications for AI in pharma marketing and business development
  • Personalizing the customer experience with AI
  • Changing the way we think about data


Putting Artificial Intelligence to work  ​​

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