A Rapidly Changing Digital Landscape Puts Digital Product Development at Risk

In a recent study conducted by Forrester on behalf of 3Pillar Global, it was reported that 94% of decision-makers found it difficult to keep up with the market and provide business value. These same decision-makers agree that a digital strategy directly impacts top-line revenue, customer experience, and overall operational efficiency. 

While 81% of firms say their digital products have a critical or large impact on customer experience, approximately 95% of these new digital products will fail. How do you ensure you're building successful digital solutions? Finding the intersection between customer needs and business outcomes is critical. 

How do you do that? In this research, three main principles stood out. Download the research to learn more about how to build digital products that will solve for customer needs and deliver on the business outcomes.



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