ON DEMAND WEBINAR
Duration: 10 minutes

​
Churn is both the biggest challenge and the biggest opportunity for your subscription business. Experts predict subscriptions will make up 75% of direct-to-consumer brands’ revenues by 2023, and it’s five times more expensive to acquire a customer than it is to retain them, making reducing churn the top priority. 

But for many subscription businesses, shifting focus from acquisition to retention is tough. How do you keep customers excited about your products or service for months and – hopefully – years to come? Don’t neglect the many opportunities you have to connect with your customers along the way and keep them engaged with your brand. In our latest webinar, you’ll learn valuable tactics to reduce churn, including:

• The importance of the onboarding experience
• The value of a loyalty-based customer journey
• The demand for flexibility in a subscription
• The best messaging when they want to cancel
• The power of the pause
• The right way to handle “zombies”
• The cost of ignoring involuntary churn

SPEAKER 

Sarah McCredie
Retail Strategy Lead
Recurly