Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. This playbook looks at the new dynamics of the customer-marketer relationship and how personalization has transformed with the host of recent technological developments.

Download this playbook to discover:  

• How internet-connected devices, social media and concerns about online privacy and data collection have impacted the customer-marketer relationship
• 7 Tips for handling common data related problems marketers experience 
• What a 360-degree view of each customer can do for you

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