How Retailers Can Increase Personalization

Custom content for Neustar by Retail Dive's Brand Studio

To keep up with rapidly shifting consumer behavior, retailers must develop a more personalized approach when connecting with customers. However, while personalization increases retail revenue, developing the complete customer profile needed to create personalization is a challenge for retailers.

In this playbook, discover how retailers are managing data privacy compliance and marketing personalization. Readers will learn best practices for developing comprehensive customer profiles, including:

  • Utilizing online and offline customer information for a complete profile
  • Creating a personalized omnichannel experience to develop new connections
  • Being transparent about data collection and use


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