Custom content for Neustar by Retail Dive's Brand Studio
To keep up with rapidly shifting consumer behavior, retailers must develop a more personalized approach when connecting with customers. However, while personalization increases retail revenue, developing the complete customer profile needed to create personalization is a challenge for retailers.
In this playbook, discover how retailers are managing data privacy compliance and marketing personalization. Readers will learn best practices for developing comprehensive customer profiles, including:
Utilizing online and offline customer information for a complete profile
Creating a personalized omnichannel experience to develop new connections