In an era of digital transformation, we’re all closely following the example of successful, competitive companies that use AI to do marvelous things. But these organizations are having a disproportionate impact on customer experience, driving expectation beyond what many companies are capable of delivering today.

 In this playbook, our team of experts explore five key ways your company can use AI to create customer-centric products, including:

• Defining what it means to have a data-driven culture 
• Assessing and organizing your data infrastructure 
• Agreeing on a common vocabulary
• Getting C-suite buy-in 
• Mapping out a talent strategy

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