Banks that build trust and loyalty have an opportunity to expand their customer base. But the ways in which client relationships are fostered has changed. Today’s customers expect a digital-first experience from their primary bank—and they aren’t afraid to look elsewhere if their needs aren’t met. For traditional financial institutions, the process of expanding their digital footprint from acceptable to exceptional can pose a tremendous challenge.

This playbook by Backbase shares a comprehensive look at consumer expectations and the five steps banks can take to remain competitive. Digital leaders who engage with this content will gain a clear understanding of:

• The critical role of personalization in banking
• How AI and machine learning can create a seamless customer experience
• Why revenue can often increase when banks engage with consumers online

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