Higher education institutions are realizing that while core residential programs remain attractive and vital for a segment of the market, the pathway to growth will depend on identifying new learner segments. Universities have an opportunity to build on their strengths - faculty, curriculum, and partnerships – that can align education to industry and job outcomes.  

This playbook explores strategies to expand reach, open access to new learners, and grow enrollment among more diverse populations with residential, online, and hybrid programs. It outlines 5 steps to successfully expand these learning platforms within the university portfolio to guide you in executing your vision:

• Chart the student journey
• Look for ways to create a scalable program design experience
• Invest in faculty support and professional development
• Understand and be deliberate about the overall technology ecosystem
• Place an emphasis on how you differentiate through student success

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