There’s no denying it – if brands want to succeed in a competitive market, it’s time to take loyalty and mobile messaging seriously. Ignore it and you’ll miss out on a critical opportunity to build relationships with consumers in an intimate and personal setting.

This survey report explores the wide range of activities today’s smartphone users engage in on their devices, how they interact with brands and the anticipated growth in mobile wallets.

The study’s goal was to better understand modern-day consumer behaviors. by peeking into how consumers use mobile and how brands need to think about using mobile in their overall marketing mix. This survey report explores:  

• Various ways today’s consumers use smartphones
• When they participate in loyalty programs
• Consumer sentiment on mobile communications with brands, including text messages and push notifications

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