Today’s talent has higher expectations for just about every piece of their work experience, starting from the recruiting process, to the offers they’ll consider, to the companies they’ll work for. As more companies open their workforce to remote employment and invest in culture perks, employers seeking an edge over their competition’s recruitment efforts must prioritize their employer brand. 
 
Our new playbook details the five steps you can take to make your employer brand stand out so you can become an employer of choice for the people you want to hire: 

• Strengthen your recruiting pipeline
• Reevaluate compensation and benefits
• Weave in your authentic company culture
• Stand for something
• Actively manage your reputation

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