Retailers know that scaling to a granular level of personalization for all customers is not just a nice to have but an imperative in today’s competitive landscape.  In a survey of retail technology and marketing leaders, more than four out of five retail executives (82%) said they believed that it was extremely or very important that their organizations use information known about customers to create and deliver personalized experiences at scale.

Yet, despite acknowledging the importance of delivering personalization at scale, many retailers are getting stuck in their personalization agenda. In this playbook, readers will learn why retail organizations lack confidence in their tools and technology and how they can boost their confidence and achieve greater personalization at scale. They will also learn:

• Why gaps remain between skills and success
• How to close the skills gap
• How to evaluate personalization technology for the greatest ROI

​