Today’s shoppers crave instant gratification and hiccup-free transactions, abandoning carts at the first signs of friction. Given this reality, there’s never been a better time to think about improving both your customer journey and your e-commerce capabilities.

This playbook will equip brand leaders with guidance to boost customer experiences and conversions, without incurring wasteful expenses or undue burden on internal e-commerce or marketing staff. You will learn the importance of:

• Properly handling high-speed transactions 
• Treating employees and VIPs to private sales events
• Implementing personalized, made-for-me experiences
• Delivering global experiences that truly feel local

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