Meetings and events are back in a big way. Most meetings this year will be in-person, with 70% of respondents expecting attendance to return to 2019 levels this year, according to the 2024 American Express Global Meetings and Event Forecast (AMEX survey).

Meetings of all types are up, with many saying they’re planning the same number or more events like team meetings, executive get-togethers, trainings and conferences as last year.

Yet as costs expand and most companies maintaining a keen eye on budgets, event organizers are under increased pressure to wow attendees with an event that will be considered a worthwhile investment of time and resources.

This playbook shares how to elevate your next event to enhance the visitor experience and highlight your organization’s reputation. The playbook covers:

• The importance of clear-cut goals and integrating branding and logistics from the ground up
• Why you must recognize that the little things may actually be the big things
• The benefits of tapping into expert solutions for maximum impact

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