Today’s retailers have access to an unprecedented amount of data and consumer insights. But with rising consumer expectations, brands also have a responsibility to use this data responsibly to better identify and meet consumer needs.

As marketing becomes more complicated, brands are considering how they can leverage this deluge of data to provide the personalization and timeliness consumers expect.

Designed for retail professionals, this essential playbook explores the four questions retailers must ask themselves to stay relevant and competitive in today’s landscape. It discusses how the right digital marketing partnership can help retailers:

• Pinpoint the most relevant data points to achieve a complete picture of consumer behaviors and preferences
• Better attribute the effect of their marketing efforts to optimize their campaigns and maximize ROI
• Allocate marketing dollars across different channels and platforms more efficiently

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