As working parents made a sudden shift to remote work during the COVID-19 pandemic, their challenges were thrust into the spotlight and often differed across the parenting journey. Parents with young children struggled with childcare as many facilities closed or restricted their capacity. Parents of school-aged children suddenly found themselves needing to take charge of their children’s remote learning. No matter the age of their kids, parents found themselves grappling, more than ever, with the idea that success at work and success at home are mutually exclusive and as a result, parents cut their work hours or left the workforce entirely.
As we emerge from the pandemic, the challenges of working parents won’t suddenly disappear, and with an impending talent war, employers need to rethink their strategies for supporting working parents across the parenting journey to recruit and retain this valuable employee group. In this playbook, you’ll get more insight into the business case for supporting parents and discover 4 strategies you can put into action, including:
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