Traditional brick-and-mortar retail have been put under the microscope during the COVID-19 crisis. Although consumers are comfortable with online shopping, the intimacy and instant-gratification of the in-person shopping experience is definitely missed. As stores recover and begin to re-open, retailers need to offer a frictionless shopping experience that delivers the best of both worlds.

Prior to the COVID-19 crisis, we surveyed 148 retail executives on how they are utilizing technology to change the in-store experience for shoppers. This survey gives us a snapshot of what retailers were planning and provides a strong baseline for future insights into how retail will evolve from this point as the industry adapts to the changing environment.

In this report, you’ll learn how successful retailers are:

• Driving revenue over cutting costs — and achieving both
• Optimizing both new and existing customers
• Exploring emerging frictionless technology solutions

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