3 Ways Interactive Guided Shopping Delivers the Future of Authentic Personalization

Custom content for Skafos by Retail Dive's Brand Studio

As more consumers turn to e-commerce more rapidly during our “new normal,” it’s becoming clear that traditional, transactional online shopping is not enough. In fact, according to recent statistics,
​e-commerce has grown into a $3.46 trillion industry  that cannot be ignored — and a signal boost from the COVID-19 pandemic contributed a 49% increase from March to April in e-commerce sales.

Retailers that want to capture customer attention and loyalty must find a way to bring the desirable elements of in-store shopping — personalized product discoverability and customized browsing — into the online experience.

This playbook focuses on how interactive guided shopping can turn a one-way e-commerce transactional process into a two-way engagement that allows for a more authentic personalized browsing and shopping experience. The playbook dives into:

  • The story behind interactive guided shopping technology
  • How interactive guided shopping closes the gap between the online and offline experience in three key ways
  • Why you must empower shoppers to be the new e-commerce disruptor


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