As more consumers turn to e-commerce more rapidly during our “new normal,” it’s becoming clear that traditional, transactional online shopping is not enough. In fact, according to recent statistics,
e-commerce has grown into a $3.46 trillion industry that cannot be ignored — and a signal boost from the COVID-19 pandemic contributed a 49% increase from March to April in e-commerce sales.
Retailers that want to capture customer attention and loyalty must find a way to bring the desirable elements of in-store shopping — personalized product discoverability and customized browsing — into the online experience.
This playbook focuses on how interactive guided shopping can turn a one-way e-commerce transactional process into a two-way engagement that allows for a more authentic personalized browsing and shopping experience. The playbook dives into:
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