Reliability remains a cornerstone for utilities, but the marketplace has become more complex. Attracting and retaining customers is more important than ever, with options for customers expanding into solar power and battery storage. 

One way to draw in and retain customers is by leveraging identity data to the fullest. This helps utilities understand their customers in a way that’s never been done before. Examples include: 

• Facilitating customer acquisition: Understanding customer identity allows utilities to build robust risk profiles and avoid having accounts go to collections.
• Supporting customer retention: Audience data can be tailored to send offers or discounts based on customers’ needs and pain points. 
• Improving the entire customer lifecycle: Improving the customer experience from acquisition to offboarding gives companies an edge. 

Studies show that 82% of customers would share personal information for a better experience. Start building that better experience now. 

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