Today’s consumers are often in a hurry. Whether it’s rushing to a meeting or an appointment, it is no wonder the idea of picking up a quick, ready-made meal has become more appealing.
This rise of grab-and-go sections are a significant source of revenue growth for supermarkets. According to a recent report, there were $31.3 billion in deli prepared food sales between August 2021 and August 2022 – a 9.3% year-over-year increase and a 19.2% increase when compared to pre-pandemic levels.
While this uptick in grab-in-go bodes well for grocers, it presents a unique challenge, as those stores must optimize the meal creation processes to meet both consumer cravings and FDA compliance demands.
In this playbook, we walk through three ways effective labeling technology is allowing grocers to boost revenues and output. The playbook highlights: