3 Vulnerabilities of Location-Based Marketing Data

Custom content for Zenreach by studioID

ON DEMAND WEBINAR
Duration: 1 hour

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The ever-changing expectations of consumers and the increased importance of personalized customer experiences has led to a growing interest in Location-Based Marketing (LBM). LBM bridges the gap between e-commerce and in-store customer behavior, enabling retailers to connect their online marketing with actual in-store outcomes.

 Join us as we examine three common LBM vulnerabilities and how they could misdirect your marketing efforts, including:

  • Questionable data accuracy and quality
  • The impact of false negatives and false positives
  • The ability to scale
 

SPEAKERS  

John Kelly
CEO
Zenreach


Kai Umezawa
VP of Product
Zenreach

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