How to Guide: HR Internal Communications Strategy​​:
3 Steps to Increasing Employee Engagement

The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.

So if engagement is such a prized goal, how can HR departments implement an internal communications strategy most effectively to increase employee engagement? Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for an HR strategy to contribute to driving engagement. This guide also includes case studies from organizations who have implemented engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.

Learn how HR can best drive engagement in the following ways:

  • The employee’s relationship with their line manager
  • ​The line of sight for employees within the organization
  • Two-way communication channels for employees


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