Ever-changing customer demands and technology have worked hand-in-hand to transform the retail industry with everything from mobile apps and online shopping to data-driven personalized recommendations and next-day delivery. However, it’s more than just replicated store experiences online. Retailers must leverage digital experiences to enhance their brand, engage customers with unique buying journeys, and open themselves up to new revenue streams that will add value to the customer.

In this playbook from 3Pillar Global and Retail Dive, we explore all the pieces that make-up the retail digital innovation puzzle and how to put them all together to give your business a competitive edge, including how to:

• Address retail’s new normal
• Adapt through digital innovation
• Create impactful and successful experiences 
• Embrace the product mindset

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