Marketers are swimming in data. And it just keeps piling up. In fact, 90% of the world’s data was created in just the last two years. 

So, if we have so much data, then why haven’t we used it to solve all of our obstacles and problems?

The real issue is truly understanding how to navigate massive amounts of data generated from countless digital marketing and advertising channels. Getting a handle on the data needs to come first. Only then can marketers figure out which optimizations and actions to recommend.

This playbook highlights how technology can help agencies create a game plan to identify what data matters, uncover what client needs and preferences are and ways to create recommendations based on data. The playbook includes tips on:

• The importance of unifying data on a single platform
• Ways to scale marketing analytics and reporting processes
• How to overcome pain points to turn data into action

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