With social media platforms evolving at rapid pace, influencers and marketers alike are finding new and interesting ways to engage with audiences. Influencer marketing has become more sophisticated than ever before, and as a result, the pressure is on for marketers to get the most out of these important collaborations. But how exactly will influencer marketing progress in our rapidly changing digital world?
To find out more on this, Inmar and Social Media Today recently surveyed over 300 marketing executives on the latest trends within the influencer marketing space.
Download this free ebook to understand the 3 key shifts affecting influencer marketing investment, and how businesses are planning to evolve their practices in the critical year ahead.