As societal understanding of health and global environmental challenges have increased in recent years, shoppers are increasingly taking these factors to heart when choosing food and beverage items — and many are embracing a conscientious approach to shopping.

Brands can leverage these more principled shopping habits through innovation by taking a science-based approach to improving the nutritional value of foods, optimizing the production chain to reduce greenhouse gas emissions, and perfecting the overall sensory experience (from texture and taste to flavor and smell) of eating meat-free foods, and more. How is your brand prepared to satisfy these consumers?

Download this playbook to learn about the three trends and how they will drive brands and product development in the future. Topics include:

• How overall wellbeing drives consumers.
• A new era in plant-based proteins.
• How environmental pledges of brands can make a difference.

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