3 Factors Fueling the Influencer Impact on Marketing
If you’re an influencer marketing skeptic, here’s a stat for you: Eight in 10 consumers have purchased, researched, or considered a product or service they saw on social media.
Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include:
Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price point
Short-form videos: Whatever version, short-form video has the highest ROI of any social media strategy, favored by 59% of marketers
Shifting demographics: Diverse influencer demographics and categories are rising, and there’s an influencer for every audience
Ready to ditch old-school advertising and join the 77% of brand marketers who have a dedicated budget for influencer marketing?