As third-party data loses its relevance, the foundation on which many brands have built their digital marketing strategies is crumbling. Looking ahead, brands will have to focus more on ways to meaningfully and personally connect with consumers who visit their sites. 

Meanwhile, new, shiny AI tools are being waved in front of marketers as a fast track to the future. Many brands are leaning into AI, however, not all tools are created equal. Those who are successful with AI will be the ones who prioritize creating beneficial outcomes for brands. This survey report highlights how much disruption marketers are facing. The report highlights why:

• Traditional tools marketers had to reach customers are changing rapidly
• Tools like identity resolution partners are helping brands identify unknown users without doing the work of tracking consumers themselves
• The brands that will lead their industries are the ones that will embrace challenges, adopt new strategies and forge new partnerships to deliver the best experiences with consumers

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