ON DEMAND WEBINAR
Duration: 1 hour

Innovative beverage and snack brands are increasingly adding functional ingredients that provide targeted health and wellness benefits beyond basic nutrition. As today's discerning customer prioritizes better-for-you options that address specific lifestyle needs—from immunity and digestion to cognition and relaxation—functional ingredients will play a key role in satisfying demands for beverages and snacks that "do more."

But merely touting the benefits isn’t enough: Consumers also want products that satisfy cravings as they balance taste with better-for-you attributes. That's where F&B manufacturers need to ensure they're partnering with a flavor solution provider that understands the challenges of developing with functional ingredients to help deliver on taste. This webinar spotlights trends in beverages (and snacks) and shows how to leverage dairy and dairy-type flavors to optimally incorporate functional ingredients that meet consumer demands. Participants will learn:

• Key functional beverage trends and how to capitalize on them
• How to meet consumer expectations while overcoming taste challenges
• Understand the new standard in better-for-you products today and how brands can adapt with functional ingredients

SPEAKERS

Anne Marie Butler
Global Director of Strategy & Innovation
Edlong

Dr. Bernd Koehler
Global VP of R&D
Edlong

Denise Senter
Chief Commercial Officer
Edlong