The influence that mobile messaging is having on consumer behavior in 2024 isn’t just growing – it’s skyrocketing. A recent survey from Vibes and Marketing Dive shows that brands looking to connect with consumers and make them aware of promotions and offers have the best shot strategically through mobile channels like SMS, MMS and Mobile Wallet.

This report discusses the key findings from that research and you’ll learn about:

• Consumer sentiment on mobile brand communication
• Mobile wallet adoption
• The power of mobile on purchase behavior
• What’s next for mobile wallet

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