2020 Benchmarks Report: Google Ads in Retail 

The days of making quick gains on Google Ads may have passed, but innovative retail marketers are finding ways to develop more granular campaigns and achieve incremental growth in 2020.

The 2020 Benchmarks Report: Google Ads in Retail uncovers the real state of Google paid search and shopping performance. In this report, you’ll find:

Shifting budget plans that made retailers allocate 7% more spend for Google Shopping and 8% less spend for Google paid search year over year.

Rising competition trends as Amazon controls more than 60% impression share in Google Ads, and strategies to navigate the increasingly complex space.

Mobile opportunity for retailers as the device accounted for 67% of Google Ads clicks while mobile ROAS increased 5% year over year.

Now in its fourth year, Sidecar’s annual Benchmarks Report for Google Ads dives deeper than ever before to reveal retail’s true performance across Google’s paid search and shopping channels. Get insight on:

  • KPIs specific to your vertical, including AOV, CTR, CVR, and ROAS.
  • Seasonal retail performance metrics for back to school, Prime Day, and the year-end holidays.
  • The biggest updates to Google Ads that are playing out in 2020, including visual marketing, audience targeting, and automation updates.

Download the report now.


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