Digital marketing’s playbook for e-commerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses.

Understanding customer behavior is the key difference. 

In our guide, Adapting digital marketing for real-world results, we explain how to use the in-store data you’re already collecting to: 

• Retarget active shoppers 

• Bring back lost customers 

• Attract new customers 

• Maximize digital marketing ROI