Winning by Design in Financial Services:
4 Keys to Designing for Adoption

WEBINAR ON DEMAND
Duration: 1 hour


Building and releasing new products and features helps banks and other financial services companies keep their offerings current — but it’s not what helps them capture and retain customers long-term. Customers look to financial services companies to solve their problems, not provide them with products. That’s why financial services companies that prioritize understanding and satisfying their customers’ needs — rather than just providing them with features — are the ones poised to win the future.

Financial services companies that focus on customer needs, and design for desired outcomes, are driving impact, adoption, and ROI. This webinar will help financial services businesses overcome the blindspots and assumptions leading them to maintain customer experience gaps and misalign business investments with real-world needs. It will cover:

  • Research into persistent disconnects between financial services companies and their customers.
  • The four keys to shifting organizational mindsets from building products to solving for needs.
  • Examples of financial services businesses reframing their approach and driving adoption.

SPEAKERS

Taylor Standlee
Taylor Standlee
Strategy & Innovation Global Lead
Amdocs Experience and Digital Engineering Studio
 


Bob Skubic
Experience & Brand Innovation Global Lead
Amdocs Experience and Digital Engineering Studio
 

 

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