How has consumer behavior evolved since 2019, and how have consumer attitudes towards health organizations, biopharmaceutical companies and medical device manufacturers changed?

Salesforce Industries recently asked 12,000 consumers what they want from biopharma companies and found that trust drives satisfaction and engagement—and better communication holds the key to heightening trust. If you’re seeking to improve communication between your organization and the consumers you serve, this article lays out the three things that trusted health companies are doing differently to deliver the approaches and services that consumers want from biopharma companies, including:

• Offering tailored services, including personalized resources and communications
• Delivering care for the whole person
• Providing improved communication

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