Traffic Forecasting for Brick-and-Mortar Retailers

Custom content for ShopperTrak by Retail Dive's Brand Studio

Holiday shopping is the most essential sales event of the year for retailers, yet many brick-and-mortar stores don’t know how to leverage the full potential of the flurry, with only digital retailers able to measure real-time traffic and conversion rates.

Our new playbook explains how foot traffic forecasting can illuminate where potential isn’t translating into sales, and close the gap between traffic and sales. The playbook includes:

Specific data your business should collect and monitor
How to pinpoint gaps in your marketing, promotions, staffing and checkout experiences
The steps to identify your ideal traffic-to-conversion rate
Opportunities to use new data to optimize your stores

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