Fluctuating consumer preferences. Intense brand rivalries. More marketing platforms and channels to evaluate. Fading competitive advantages to re-evaluate. Despite these challenges and ongoing economic uncertainties, marketing leaders don’t plan to slow their marketing or print campaigns. In fact, one-third say their print budgets will be larger in 2024 than they were in 2023.

The answers from a survey of 150 marketing leaders reveal pivotal challenges, plans and goals, and the role print will play in the evolving marketing strategies.

Download the research report that explores exclusive data and expert observations that can help you evaluate your own marketing and print projects, benchmark strategies against your peers, and make sure you’re positioned to lead the pack. Topics include:

• What marketers really want from print vendors.
• A breakdown of why marketing’s focus is on digital and print.
• How much marketing spending is increasing to include print budgets.

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