ON DEMAND WEBINAR
Duration: 54 minutes​

How are today's renters discovering their next home? Hint: It's not just an ILS search.

Join us for an expert-led virtual roundtable that unpacks the seismic shifts in how renters search, evaluate, and decide—based on exclusive insights from SOCi’s latest report: The New Rules of Renter Search. What We're Covering and Why It Matters:

• How renters really research: The average renter hops across multiple platforms to evaluate a community. We’ll break down how to make sure your brand is visible at every step.
• The power of authenticity: From UGC and short-form video to real-time review response, discover the new playbook for building renter trust.
• Generational shifts in behavior: With nearly 50% of renters under 40, understanding Gen Z and Millennial expectations isn’t optional—it’s critical.
• Why “just Google it” is over: Learn how AI tools, TikTok, Instagram, and review platforms are dominating the search process.

SPEAKERS

Kelli Turner
Marketing Director
Anchor Pacifica
 

Sarah Gencarella
VP of Marketing
Olympus Property
 

Sara Graham
Founder & CEO
Six Dots Consulting
 

Spencer Sivey
AVP of Sales, Property Management
SOCi