Is the price right?
Understanding consumers and the economy
Finding the right price is top of mind for everyone in today’s economy, from the finance and retail leaders marketing and selling products to the consumers ultimately buying those goods in stores and online.
Economic and geopolitical forces over the past few years have driven costs higher, while added volatility is challenging retailers’ business plans. Pricing pressures contributed to a mixed 2025 holiday season, a trend that seems set to persist through 2026. While retail sales rose in November – with consumers spending a record $11.8 billion online during Black Friday – inflation and smaller deals meant shoppers purchased 2% less goods at checkout.
Tariffs, meanwhile, have continued to impact the relationship between retailers and consumers. Import taxes are expected to contribute to higher consumer prices this year in areas including apparel, consumer electronics and automotives.
This virtual event will examine how retail executives, CFOs and finance leaders can best navigate current stressors on today’s consumers: from tax challenges and credit concerns to broader economic uncertainty.
Who Should Attend?
- CFOs
- Controllers, heads of accounting
- Finance professionals in the retail industry
- Retail executives
Reserve Your Seat
Agenda
Over the course of this event, we will host three panels covering CFOs’ relationship with consumers, from pricing concerns to how finance chiefs could tap new technologies — such as artificial intelligence and advanced analytics — to better parse consumer trends and behavior.
The CFO Dive and Retail Dive editorial teams will be joined by leading experts and professionals in the finance and retail fields to discuss how leadership can best make and retain strong consumer relationships in today’s economy.
