The Buyers Brands Overlook:
How to Convert High-Intent Shoppers into Customers with BNPL

LIVE WEBINAR
POSTPONED
Duration: 1 hour
Register and we'll send you an updated around the new date once it's confirmed. 

Millions of high-intent shoppers are denied access to purchasing—not because they lack buying power, but because traditional payment options overlook them.

Today, 119 million Americans are categorized as financially underserved and lack access to traditional credit.* Retailers that fail to offer alternative payment options like buy now, pay later (BNPL) risk losing these high-value Americans with significant purchase intent. This webinar will discuss how BNPL helps businesses turn an overlooked group of consumers into loyal, returning customers. It will cover:

Who today’s financially underserved, overlooked shoppers are, and why they choose flexible payments.
Why broadening access is key to driving retail growth in 2025.
How flexible payment options increase average order values and foster customer loyalty while helping businesses serve financially underserved audiences responsibly.

Disclaimer: Numbers are reflective of unlocked customer segments of underserved Americans and are not reflective of Zip's customer base.

SPEAKERS

Kathryn Flynn
VP, Marketing
Zip

Peter Maher
Senior Director, Sales
Zip

Josh Mueller
Senior Manager of Financial Services
Best Buy

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