Although there are many benefits of using a first-party (1P) or third-party (3P) model to sell on marketplaces and online sales channels, retailers who stick to one approach miss out on maximizing their revenue. To stay competitive and maximize profits, online retailers need a hybrid approach — bringing together the best of 1P and 3P models.

In this infographic, learn more about how a hybrid approach to online selling can help your ecommerce business gain flexibility, protect your brand, and decrease your reliance on vendor sales. Read now to learn more about:

• The pros and cons of 1P and 3P models
• The benefits of hybrid selling
• Choosing the right marketplace integration software

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