LIVE WEBINAR
Thursday, November 19th | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording.​

AI adoption is widespread across marketing organizations, but far fewer teams apply it to higher-value functions like customer insights, where real-time data is essential for lasting impact. In fact, a 2026 TransUnion survey found that only 36% of organizations say the data AI relies on for identity, signals, and outcomes is high-quality, accessible, and well-integrated across their systems.

Historically, enriching identities meant moving data across systems — risking data loss, added latency, governance issues, and extra costs. But what if the tools came to the data, instead of the data going to the tools? In this webinar, experts from Snowflake and TransUnion tackle this question with practical guidance in the fast-paced AI era:

• Why the native apps distinction matters for security, governance, and speed 
• How to verify and enrich customer data within a single pane of glass  
• How a restaurant-industry data platform cut cost per conversion by 35% while unlocking richer demographic insights

SPEAKERS

David Wells
​Industry Leader for Media, Entertainment & Advertising
Snowflake
 

Don Black
Sr. Director
TruAudience Identity Consulting Services