Amidst market turmoil, the solar industry has managed to the unthinkable - consistently push prices down. This feat has been made possible by continued advancements in technology and software, one of which is online marketplaces.

In this playbook, we dive into what makes an online marketplace such a powerful tool for solar providers. We cover how an online marketplace delivers:

• Transparency, cost reductions, and new sources of revenue
• An opportunity for price reduction and partnership
• Disruption as an answer to market turmoil
• A platform for customers to gather information and buy excessive inventory