ON DEMAND WEBINAR
Duration: 1 hour​

In today’s retail landscape, sustainability has shifted from a “nice-to-have” to an essential driver of customer trust and brand loyalty. However, the rise of greenwashing—false or exaggerated environmental claims—poses significant risks to businesses, from reputational damage to legal consequences. This webinar will equip retailers with the tools and knowledge needed to avoid the pitfalls of greenwashing and build credible, data-driven sustainability strategies.

Join us as we explore the growing importance of sustainability in retail, the hidden costs of greenwashing, and the critical role of accurate product data in achieving transparency. Through actionable insights and compelling case studies, you’ll learn how to create authentic sustainability initiatives that resonate with consumers, comply with evolving regulations, and foster long-term growth. Whether you’re looking to refine your sustainability strategy or start fresh, this session will provide a practical roadmap to stand out as a trusted, responsible brand in the retail industry.​

SPEAKER

Erin Foley
Senior Manager, Demand Generation
Akeneo