Planning for the holiday shopping season is an annual challenge for retailers. It's their busiest and most profitable time of year, but uncertainty caused by the pandemic, supply chain disruptions, and rising prices have made preparations more difficult than before. Retailers are trying to read the tea leaves of what these challenges could mean for the year’s peak shopping season, and what new technology approaches they might take to drive success – and sales.

There's always a lot for retailers to consider as they prepare for the peak shopping season, but there are 3 areas the industry has to get right:

• Product discovery
• Personalization
• Inventory